Top 10 Emerging E-Commerce Growth Trends to leverage in 2021
The E-Commerce businesses are evolving day by day and this continues to be no different. Nowadays, people are actually producing and/or boosting their e-commerce companies to meet clients exactly how they want.
Also, as the COVID-19 pandemic reshapes our world, the time in lockdown has caused an e-commerce boom, with the pandemic accelerating the shift away from physical stores from the past five years.
So, let’s have a look at the Top 10 emerging E-Commerce trends shaping the world:
- Shopping via Mobile phones
The growth of mobile commerce has been promising. Sales made via mobile devices have increased by 40% in the last 3 years and by the end of 2021, 73% of e-commerce sales will take place by a mobile device. Hence, many sites are now getting optimized for efficient mobile use.
By doing this, companies are reaching out to more and more consumers, making e-commerce simpler and more accessible for a larger audience. Customers are able to not just buy online but make their payments digitally as well.
- Augmented reality to be a game-changer
Augmented Reality is developing into a major game-changer for the future of e-commerce especially when it comes to online shopping. It enables online shoppers to visualize the products they like, whether it’s footwear or furniture helping them make better buying decisions.
Shoppers can see for themselves how they would look while wearing a certain item or how beautiful their house would look with a certain paint color, all before pushing the “Buy Now” button. This enables online shoppers to overcome the hurdle of not being able to see the product directly, bringing comparison shopping to a completely new level.
It was predicted in 2019, that about 100 million customers will benefit from AR in the near future. It is now soon projected to become the mainstream in the near future.
- Social Media in E-commerce
Social media has changed the way we live our daily lives, including the way we buy things. Social Media is a great opportunity for brands to start thinking about how to improve their position and brand image on social media, which is a great platform for them to get discovered.
With the introduction of the “Buy” button on Facebook and Instagram Checkout, social media is playing a significant role in the world of e-commerce. As social media continues to become a regular part of everyone’s daily lives, its power to influence e-commerce trends is increasing each day.
- Personalization for individual experiences.
Over 50 % of buyers mark that a personalized online experience is actually crucial for any individual. Additionally, 74% of marketers think that personalization has an extreme effect on the advancement of consumer relationships. E-commerce websites are actually on board with this pattern and are investing in personalization techniques to create a much better online shopping experience. This may have the personalization of messages through email, or even by giving the correct info to the interested consumers.
By providing personalized customer relations, providing related discounts, and engaging with people by, for example, video content, can help provide a much better shopping experience and help in reinforcing the bond with the consumers.
- Artificial Intelligence to know about shoppers
The occurrence of Artificial Intelligence and Machine Learning will increase in this field, as it has made it possible for retailers to target new methods to improve personalization and improved customer service.
AI can also help companies learn about:
- Their consumers and provide them with the personalized experiences they require.
- Enable companies to connect customer data with real-time insights to enhance the shopping experience.
- Optimized rates and discounting and need forecasting.
- Collecting data on how a customer sees a product and buys it.
- Big data plays a role in creating personalized experiences.
Nowadays, lots of customers are definitely more mindful that e-commerce websites are collecting private details of individuals, which places them and their data at risk. Due to this, industry experts are confused about the positive aspects of big data and its impacts on the personalized shopping experience.
As the tech giants are increasing day by day and bringing more services in-house, personalization will ultimately make the way to IoT i.e. Internet of Things. Along with the ideas on shopping platforms or search engines, there will be additionally seen thermostats or doorbell cameras. This will likely have an exciting impact on how marketers can attain new users.
- Growing volumes of Voice search
Not a lot more people have their personal smart speakers, they depend on voice assistants to complete their regular activities. As more homes adopt sensible speakers, far more customers will be able to use voice search to shop online, order food, and set up their lives. The rise of voice search creates a chance for e-commerce companies to rise in content as well as keywords.
With the increased involvement of voice-enabled ways in the e-commerce area with Google Home and Amazon Alexa, it will be extremely high on the list of fashion to keep a watch on.
- Chatbots for better user experience
Chatbots interact with internet buyers similar to what an in-store salesperson would do. Today’s buyer wants to have the ability to get a product in only a couple of clicks, and in case they cannot, they become frustrated. This Is exactly where a chatbot comes into use and becomes helpful to save a sale.
Industry experts anticipate that 80% of the companies will be using chatbots for their businesses in the future. The exact same chatbots are starting to become much more intuitive, and personalized shopping assistant bots on the internet will be more common, using earlier details to help you anticipate items that you will want.
- Subscriptions are convenient
Right now there are subscriptions of all kinds as their convenience is appealing for customers and also, businesses. For businesses, subscription services create a method to prepare for stocks and sales which are already locked in. More companies in the future will be offering subscription services or monthly payment options for bigger purchases in the coming future.
- More responsiveness on video
Video proved to become an excellent approach to interact with clients these days, and it is not going away in the near future. Producing video content for the website is a good way to immediately grab and engage with consumers’ attention and tell them about your service or product.
Usage of brief video content and podcasting is the best way to augment the chance for customers to find out an e-commerce brand’s services and products
The value of videos can never be understated. They are able to assist an individual, explain and showcase the products; much better as compared to pictures ever can.
Not every trend could be of worth, but choose the one which deserves your effort and time. Although some will give an enormous value add, others could be out of touch with the specific market or perhaps may be way too expensive to put into action for your online business.
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